Raketech US SEO product ownership across betting and sports
I worked across Raketech’s strategically important US portfolio during a period of aggressive expansion into newly regulated sports betting and online gaming markets.
Product Owner, US portfolio
I was Product Owner across Raketech’s major US betting assets, including AmericanGambler, PicksAndParlays, WinnersAndWhiners, StatSalt and PickPapa. I took ownership of AmericanGambler after its roughly $5m acquisition and helped launch 15 casino and sports acquisition sites across newly regulated US states.
The SEO challenge
The role extended well beyond conventional SEO. Search performance had to connect directly to product decisions, state-by-state market expansion, acquisition economics and cross-functional delivery.
I became Product Owner of AmericanGambler after Raketech acquired the business and worked across other major US assets including PicksAndParlays, WinnersAndWhiners, StatSalt and PickPapa.
What I worked on
SEO strategy
Organic growth strategy, SERP analysis and technical requirements
Product roadmap
Prioritisation across content, technology and commercial opportunities
Market expansion
State-specific launches as new US betting markets regulated
Commercial keywords
Search demand prioritised against conversion and affiliate economics
Cross-functional delivery
Coordination across SEO, Paid, Sales, Content and Technology
Acquisition sites
Helped build and release 15 casino and sportsbook websites
Results and impact
The work reinforced a commercial view of SEO where rankings are only useful if they lead to qualified traffic, operator clicks, first-time depositors and revenue.
This period shaped how I connect technical SEO and search demand to product and commercial outcomes.