SEO experience across technical SEO, product and international search
My experience spans technical SEO, international SEO, AI search, product ownership, ecommerce, publishing, iGaming and large-scale programmatic websites. The work below includes consulting engagements, employment, product ownership and hands-on SEO roles held before SEMANTIKOS was founded.
From Australian SEO in 2011 to global technical search work
Australian SEO, ecommerce and local search
Built hands-on experience across Australian businesses, ecommerce websites and local search, covering content, technical SEO, conversion and commercial digital work.
International gaming, PokerStars and operator-side digital
Expanded into international gaming and digital operations, including work connected to PokerStars, Amaya, InterCasino, Jackpotjoy and large-scale ecommerce environments.
SEO product ownership and US market expansion
Moved deeper into product and technical SEO, including Raketech’s major US assets, AmericanGambler and the launch of acquisition sites across newly regulated US states.
Enterprise technical SEO and search engineering
Worked across increasingly technical environments including large directories, international platforms, JavaScript-heavy websites, sports publishing and enterprise brands.
Technical SEO, AI Search and global consulting
Focused on senior technical SEO, semantic search, AEO, GEO, LLM discoverability, international SEO and search engineering through consulting and specialist projects.
Australia first, with brands around the world
Australia has been my main market since 2011. Alongside it, I’ve done SEO for brands focused on the UK, the US, the UAE, Italy, Brazil, Japan and Africa.
From local businesses to websites operating at enormous search scale
Large-scale directory SEO and search engineering
Work across server-side rendering, JavaScript, crawl efficiency, indexation, canonicals, templates, internal linking and scalable architecture in very large directory environments.
Technical SEO and growth
Technical remediation, schema, semantic relationships, internal linking and sports publishing architecture.
US SEO product ownership
AmericanGambler, PicksAndParlays, WinnersAndWhiners, StatSalt and PickPapa, plus 15 acquisition websites targeting newly regulated US states.
Long-term SEO strategy ownership
Technical SEO, content, schema, internal linking, developer coordination, off-page SEO, supplier management and commercial search strategy.
React & JavaScript SEO
Rendering, crawlability, indexation, canonicals and search diagnostics.
Defensive SEO
Negative SEO, scraping, canonical attacks, indexing manipulation and brand protection.
Gaming & ecommerce
SEO, CMS, CRM, acquisition, retention, localisation, conversion and digital product work.
Selected brands, websites and products I’ve worked with
This list represents different types of professional relationships across my career, including employment, consulting, SEO delivery, digital product work and brands or websites I worked directly on.
Hundreds of businesses, not only household names
Australian ecommerce, services, hospitality and local search
A major part of my career has also involved helping smaller and mid-sized businesses compete in Google. That work matters because it keeps SEO grounded in real commercial outcomes, not just enterprise process.
International hospitality & regional businesses
I’ve also worked with hospitality and local businesses outside Australia, including brands where local visibility, commercial intent and direct bookings matter more than enterprise scale.
I’m comfortable moving between code-level problems and commercial questions
Technical diagnosis
Crawling, indexation, rendering, JavaScript, canonicals, internal linking, schema and architecture.
Product thinking
Prioritisation, roadmaps, engineering requirements, QA and cross-functional delivery.
Commercial search
Keyword opportunity, acquisition, conversion, market expansion and the economics behind organic traffic.